THE NEW MARKETER
THE NEW MARKETER
THE NEW MARKETER
Less Guesswork. More Growth.
We combine strategic marketing and financial insight to help founder-led businesses grow with direction, structure, and profit.
Less Guesswork. More Growth.
We combine strategic marketing and financial insight to help founder-led businesses grow with direction, structure, and profit.
Our services
We are strategy specialists
Sustainable growth doesn’t happen by accident. If your marketing feels reactive, scattered, or uncertain, you’re not alone. Most founders start that way — juggling too many ideas and chasing what worked for someone else.
The New Marketer helps you step back, get clear, and build a plan designed for you. We bring marketing structure and financial stability together so you can focus on execution — knowing every step is part of a bigger picture.
Ready to get your business moving?
Ready to get your business moving?
Ready to get your business moving?
Sales this month
+30%
Sales this month
+30%
Sales this month
+30%
Our approach
Helping founders grow on strong foundations.
When you’re juggling a hundred priorities without a clear plan, growth starts to feel like guesswork. You’re reacting instead of leading, spending time and money without knowing what’s actually moving the needle.
That is where we come in:
We help founder-led businesses turn ambition into structure — building businesses designed to grow and last.
From brand and marketing to content, pricing, and financial planning, we create the foundations and roadmap that make growth feel focused, not frantic.
Our journey began 12 years ago
Our journey began 12 years ago
Why choose us
Not your average Marketing agency
Not your average Marketing agency
Our focus is simple: what your business actually needs to grow — and nothing it doesn’t. We strip away noise and build the structure that drives growth.
Our focus is simple: what your business actually needs to grow — and nothing it doesn’t. We strip away noise and build the structure that drives growth.
Our process
Our process
Our process
We don’t talk at you. We bring you on the journey, so you can make smarter and more informed decisions for your business.
We don’t talk at you. We bring you on the journey, so you can make smarter and more informed decisions for your business.
We don’t talk at you. We bring you on the journey, so you can make smarter and more informed decisions for your business.
30%
Growth measured
25%
Cost savings
30%
Growth measured
25%
Cost savings
30%
Growth measured
25%
Cost savings
Our commitment
We build solutions to drive results
Find your edge, so your business stands out, connects with the right audience, and converts that attention into growth.
Your product is what people buy once. Your brand is why they come back. But it’s the commercial structure behind it that makes growth possible and sustainable.
We look at your business as a whole: brand, marketing, and finance working together. Not short-term metrics or vanity wins, but the systems, strategy, and story that drive real, long-term results.
Testimonials
Trusted to deliver
We support pre-launch and newly-launched founders find their feet, and established businesses to scale.
“Lydia’s approach to marketing is so technical, precise and creative that we were blown away from the start.”
Silk Touch Lashes
Avo Karabet
“Lydia is not just a lovely person to work with. She is an investment in the future of my business, and frankly, it's a relief to finally have someone I feel I can trust completely."
Pearls & Swine
Bink Neptune
“From the outset, Lydia brought a wealth of marketing knowledge and asked the right questions to truly understand my business — translating my vision into a clear, strategic plan that would resonate with customers.”
Esselle Retail
Suraj Lalvani
“I came into this meeting feeling completely lost about how to reach people beyond my niche, and left with clarity, practical tools, and a clear next step. The way she broke down brand strategy into simple, actionable pieces was exactly what I needed. I now feel more confident about how to position Sorone, create content, and grow my waitlist.”
Sorone app.
Helen
“Lydia’s approach to marketing is so technical, precise and creative that we were blown away from the start.”
Silk Touch Lashes
Avo Karabet
Lydia is like your brain, but better. She takes the time to really get to know you and your business, so before you know it, you are finishing each other's sentences and the ideas are flowing. In just two months, I have not only seen my business improve but also my state of mind—one of the best investments I have made for my business.
Mill Pond Estate
Toni Miller
I found everything so overwhelming. Working with Lydia so far has been a breath of fresh air. Being able to film content with another pair of hands and some direction is a game changer. Really looking forward to us working together with my new strategy and seeing it having a big impact on my business which I believe it will!
The Mutha Project
Giorgina Falcone
“Lydia has consistently gone above and beyond for me — offering not just advice and strategy, but genuine reassurance and encouragement when I needed it most.”
Blossom Up Boutique
Sana Naqvi
“Lydia’s approach to marketing is so technical, precise and creative that we were blown away from the start.”
Silk Touch Lashes
Avo Karabet
“Lydia’s approach to marketing is so technical, precise and creative that we were blown away from the start.”
Silk Touch Lashes
Avo Karabet
“Lydia is not just a lovely person to work with. She is an investment in the future of my business, and frankly, it's a relief to finally have someone I feel I can trust completely."
Pearls & Swine
Bink Neptune
“From the outset, Lydia brought a wealth of marketing knowledge and asked the right questions to truly understand my business — translating my vision into a clear, strategic plan that would resonate with customers.”
Esselle Retail
Suraj Lalvani
“I came into this meeting feeling completely lost about how to reach people beyond my niche, and left with clarity, practical tools, and a clear next step. The way she broke down brand strategy into simple, actionable pieces was exactly what I needed. I now feel more confident about how to position Sorone, create content, and grow my waitlist.”
Sorone app.
Helen
“Lydia’s approach to marketing is so technical, precise and creative that we were blown away from the start.”
Silk Touch Lashes
Avo Karabet
Lydia is like your brain, but better. She takes the time to really get to know you and your business, so before you know it, you are finishing each other's sentences and the ideas are flowing. In just two months, I have not only seen my business improve but also my state of mind—one of the best investments I have made for my business.
Mill Pond Estate
Toni Miller
I found everything so overwhelming. Working with Lydia so far has been a breath of fresh air. Being able to film content with another pair of hands and some direction is a game changer. Really looking forward to us working together with my new strategy and seeing it having a big impact on my business which I believe it will!
The Mutha Project
Giorgina Falcone
“Lydia has consistently gone above and beyond for me — offering not just advice and strategy, but genuine reassurance and encouragement when I needed it most.”
Blossom Up Boutique
Sana Naqvi
“Lydia’s approach to marketing is so technical, precise and creative that we were blown away from the start.”
Silk Touch Lashes
Avo Karabet
“Lydia’s approach to marketing is so technical, precise and creative that we were blown away from the start.”
Silk Touch Lashes
Avo Karabet
“Lydia is not just a lovely person to work with. She is an investment in the future of my business, and frankly, it's a relief to finally have someone I feel I can trust completely."
Pearls & Swine
Bink Neptune
“From the outset, Lydia brought a wealth of marketing knowledge and asked the right questions to truly understand my business — translating my vision into a clear, strategic plan that would resonate with customers.”
Esselle Retail
Suraj Lalvani
“I came into this meeting feeling completely lost about how to reach people beyond my niche, and left with clarity, practical tools, and a clear next step. The way she broke down brand strategy into simple, actionable pieces was exactly what I needed. I now feel more confident about how to position Sorone, create content, and grow my waitlist.”
Sorone app.
Helen
“Lydia’s approach to marketing is so technical, precise and creative that we were blown away from the start.”
Silk Touch Lashes
Avo Karabet
Lydia is like your brain, but better. She takes the time to really get to know you and your business, so before you know it, you are finishing each other's sentences and the ideas are flowing. In just two months, I have not only seen my business improve but also my state of mind—one of the best investments I have made for my business.
Mill Pond Estate
Toni Miller
I found everything so overwhelming. Working with Lydia so far has been a breath of fresh air. Being able to film content with another pair of hands and some direction is a game changer. Really looking forward to us working together with my new strategy and seeing it having a big impact on my business which I believe it will!
The Mutha Project
Giorgina Falcone
“Lydia has consistently gone above and beyond for me — offering not just advice and strategy, but genuine reassurance and encouragement when I needed it most.”
Blossom Up Boutique
Sana Naqvi
“Lydia’s approach to marketing is so technical, precise and creative that we were blown away from the start.”
Silk Touch Lashes
Avo Karabet
Our blog
Explore insights and stay ahead
Explore insights and stay ahead
Our blog features insights from our team of consultants, who share their best practices on a wide range of topics.
Our blog features insights from our team of consultants, who share their best practices on a wide range of topics.
