The New Marketer

Feeling overwhelmed by marketing advice that never quite sticks?

You’re not alone.

Most businesses know marketing is important but that’s where the clarity ends.

You’ve DIY-ed your way through content, tried a few ads, maybe even hired a freelancer or two… but nothing’s really clicking.

Maybe you’re:

Unsure how to talk about your brand
Struggling to reach the right people
Launching a great product with no plan
Growing fast but without any real strategy

You need the right strategy, structure and support — tailored to your brand, your audience, and your goals.

That’s where I come in.

I’m Lydia, and after 12 years working with world-class agencies and household-name brands, I started my own product-based business.

Today I bring my experience of big-brand marketing to support the growth of SMEs by:

Defining their brand
Build a clear-actionable strategy
Execute it across the right channels
Grow with confidence, not guesswork

About

You are...

...at the idea stage.

And you want to start strong. You're already looking for help? I'm impressed - now is the best time to set strong business foundations.

This is me

You are...

...winging it but need guidance.

You’ve built something, but it’s messy behind the scenes. Your messaging is unclear, your content isn’t converting, and you’re ready to fix it properly.

This is me

You are...

...growing but the strategy hasn't caught up.

Sales are coming in, but you’re juggling too much. You want someone who can plug into your team, guide the plan, and help execute what actually matters.

This is me

You...

need help with a specific project.

You just need help with a brand identity, getting a website live, setting up your CRM, writing better emails, running ads or creating a campaign that actually converts.

This is me

You are...

...needing a marketing partner

We plug into your business like an in-house team — bringing strategy, structure and hands-on support to help you grow. No jargon. Just results.

This is me

I can help with:

Brand + Marketing Strategy

A full strategic deep dive designed to align your brand, clarify your messaging, and create a plan that drives growth. Perfect for businesses with multiple brands or product lines that need clarity, structure and a strategy that scales.

Brand Design + Visual Identity

A complete visual toolkit to ensure your brand shows up consistently across every channel. Perfect for businesses who want a cohesive, professional look — and want to avoid reinventing the wheel every time they brief creative.

Web Design + Development

A fully optimised, conversion-ready Shopify build tailored to your brand — with all the technical setup handled for you.

CRM & Email Marketing

Establishing a series of automations through Klaviyo to nurture customer relationships and recover lost revenue and establishing consistent email campaigns to push product.