Growth becomes easier when you know what's holding it back.

Growth becomes easier when you know what's holding it back.

Before recommending tactics, we identify the constraints limiting performance and build a strategy around removing them.

Before recommending tactics, we identify the constraints limiting performance and build a strategy around removing them.

You don't need to wonder forever

Most businesses are already doing marketing in some form.

They're posting on social media, they've built a website, they've tried ads, email or SEO.

The challenge isn't doing more.

It's knowing what's actually driving growth, what's wasting money, and what should happen next.

That's where we come in.

You don't need to wonder forever

Most businesses are already doing marketing in some form.

They're posting on social media, they've built a website, they've tried ads, email or SEO.

The challenge isn't doing more.

It's knowing what's actually driving growth, what's wasting money, and what should happen next.

That's where we come in.

You don't need to wonder forever

Most businesses are already doing marketing in some form.

They're posting on social media, they've built a website, they've tried ads, email or SEO.

The challenge isn't doing more.

It's knowing what's actually driving growth, what's wasting money, and what should happen next.

That's where we come in.

Business Meeting
Business Meeting

We don't start with marketing.

We start with your business.

Before recommending a single tactic, we want to understand:

  • how you make money

  • which customers create the most value

  • where growth is already happening

  • where customers are dropping away

  • what makes you different

Only then do we decide what marketing should do, because marketing should support the business.

Not become another thing the business has to manage.

The four areas every growing business needs

The four areas every growing business needs

The four areas every growing business needs

Four connected layers. Each one playing a distinct role.

Together, they form a system that compounds over time.

Four connected layers. Each one playing a distinct role.

Together, they form a system that compounds over time.

Four connected layers. Each one playing a distinct role.

Together, they form a system that compounds over time.

Everything works together. Nothing is optimised in isolation.

Everything works together. Nothing is optimised in isolation.

Everything works together. Nothing is optimised in isolation.

people sitting on chair

What this means for you

Most clients don't come to us because they need more marketing.

They come to us because they need confidence.

Confidence in where to invest, confidence in what to stop doing and confidence that the business is moving in the right direction.

In practice, that means:

  • A clearer sense of direction across all your marketing activity and commercials

  • More efficient spend, concentrated where it’s actually driving growth

  • Better decision-making, grounded in how the system is behaving — not gut feel or last month’s numbers

Everything we do is shaped by experience working on national brands within London agencies, where marketing is expected to deliver and every decision is tied to performance.

The New Marketer exists to bring the structure, direction and commercial focus of big-brand marketing into businesses and apply it in a way that is practical and relevant.

Everything we do is shaped by experience working on national brands within London agencies, where marketing is expected to deliver and every decision is tied to performance.

The New Marketer exists to bring the structure, direction and commercial focus of big-brand marketing into businesses and apply it in a way that is practical and relevant.

Business Meeting
Business Meeting
Business Meeting

Who we work with

We work best with product and hospitality businesses, both in Yorkshire and across the world, that are already up and running but want to grow in a more structured way.

Typically, they’ve tried different types of marketing but haven’t seen consistent results, or they feel like everything is a bit scattered and harder than it should be.

If that sounds familiar, you’re probably in the right place.

Our Services

You can work with us on individual areas, but everything we do sits within a wider system designed to improve how your marketing performs over time.

Strategy

Positioning, audience understanding, channel strategy, and growth roadmap. The foundation everything else is built on. Without this in place, everything that follows is harder than it needs to be.

Execution

Paid media, content and social, SEO, website, and CRM. Delivered consistently and built to work together — not as a set of separate services running in parallel.

Commercial Layer

Performance visibility, efficiency tracking, contribution awareness, and scenario planning. This is what keeps marketing and commercial thinking aligned — so the business is never surprised by what’s happening beneath the surface.

You can work with us on individual areas, but everything we do sits within a wider system designed to improve how your marketing performs over time.

Strategy

Positioning, audience understanding, channel strategy, and growth roadmap. The foundation everything else is built on. Without this in place, everything that follows is harder than it needs to be.

Execution

Paid media, content and social, SEO, website, and CRM. Delivered consistently and built to work together — not as a set of separate services running in parallel.

Commercial Layer

Performance visibility, efficiency tracking, contribution awareness, and scenario planning. This is what keeps marketing and commercial thinking aligned — so the business is never surprised by what’s happening beneath the surface.

Explore our services
Button
Enquire Now

Ready to build a system that actually works?

Ready to build a system that actually works?

Testimonials

Trusted to deliver

Based in Doncaster, we're trusted to deliver by clients worldwide.

  • “The New Marketer's approach to marketing is so technical, precise and creative that we were blown away from the start.”

    Silk Touch Lashes

    Avo Karabet

  • “Lydia is not just a lovely person to work with. She is an investment in the future of my business, and frankly, it's a relief to finally have someone I feel I can trust completely."

    Pearls & Swine

    Bink Neptune

  • “From the outset, The New Marketer brought a wealth of marketing knowledge and asked the right questions to truly understand my business — translating my vision into a clear, strategic plan that would resonate with customers.”

    Arthouse Wallpaper

    Suraj Lalvani

  • Working with The New Marketer over the past few weeks has been truly transformative. What once felt like a jumbled collection of thoughts, ideas, and dreams has now evolved into a clear, structured plan with real momentum. The growth in my business during this short time has been monumental.

    Digital DNA

    Daniel Kidman

  • “The New Marketer's approach to marketing is so technical, precise and creative that we were blown away from the start.”

    Silk Touch Lashes

    Avo Karabet

  • Lydia is like your brain, but better. She takes the time to really get to know you and your business. In just two months, I have not only seen my business improve but also my state of mind—one of the best investments I have made for my business.

    Mill Pond Estate

    Toni Miller