Pearls & Swine
Bink Neptune / pearlsandswine.com
"Lydia is the first person I have had work for me on my social media and marketing who actually cares if my business succeeds. As a small business, this is beyond important. It's so easy to find people who are happy to take your money... and that is literally where it ends.
Since working with Lydia, I feel supported. My stats are up on my website and all my social media. Sales are up too.
Lydia is not just a lovely person to work with. She is an investment in the future of my business, and frankly, it's a relief to finally have someone I feel I can trust completely."
What we did:
- A complete business audit of current products, performance and competitors
- Survey of 152 customers and 1:1 in-depth interviews to understand the customer experience and identify business opportunities
- A full marketing and content strategy to implement stronger and more consistently applied sales messaging across all platforms
- Implemented a robust CRM automated system and began weekly marketing campaigns pushing to product
- Video and social media content creation, copywriting and scheduling
- Creation of a business plan to apply for a start-up loan to fund expansion of the business
- Ongoing support for business planning and product diversification
What happened:
- Revenue growth of 58% compared to the same period in 2022
- Captured thousands of pounds in additional revenue from establishing robust CRM automations for all on-site triggers and weekly product campaign pushes. CRM now makes up for 1/3 of total revenue
- Increased Facebook reach by 852% by increasing the posting frequency from ad-hoc to daily with clickable product links, achieving a 56% click through rate from Facebook to the website and turning passive followers to active purchasers
- Changed the approach to static and video content on Instagram which led to a 74% increase in impressions and 39% in post engagement
Silk Touch Lashes
Avo & Nora / silktouchlashes.co.uk
"We have been working with Lydia for about 12 months now and we can’t thank her enough for what she has been doing for us.
Her approach to marketing is so technical, precise and creative that we were blow away from the start.
She is EXTREMELY efficient and organised, in fact, she is so organised that she makes all of us look bad. It is quite hard to catch up with her, but being honest, that is exactly what a business needs, because this is how RESULTS are made.
We even have a nickname here for her. We call her “The Machine,” because that is literally what she is. We have built an amazing marketing plan; things are running a lot smoother now and results are starting to show.
Honestly, we couldn’t have asked for more, and certain that this relationship will be a VERY LONG LASTING one. If you want knowledge, professionalism, efficiency, and result, Lydia will be what you are looking for."
What we did:
- A complete business audit of performance and competitors to identify the brand's positive point of difference
- Interviewed, profiled and segmented one broad audience into three high-need-state audience groups to create a messaging hierarchy which serves each segment with the key sales messages they are the most likely to respond to
- Created a detailed marketing plan and 12-month vision as we supported on the website migration
- Executed the rebrand across social and CRM for a consistent brand look and feel
- Established an automated CRM system to go live when the website is completed
- Undertook an SEO audit to understand site health, technical and on-page optimisations to improve site ranking
- Developed a paid social strategy to build on the work we started on organic channels to bring the brand to new customers
What happened:
- We doubled our email sign-ups and established CRM as a key channel making 30% of total revenue
- Revenue growth of 60% compared to the same period in 2022
- AOV increase of 38% and total order increase of 12%
- SEO optimising the site and launching a new blog bringing hundreds of new visitors to site every month
Esselle Retail Limited
Launching a new website with new brands is a daunting project for any company.
Lydia not only took the stress out of this, but she confidently took the reins and delivered above expectations.
Her knowledge and attention to detail are second to none, she really took the time to understand our company and brand identities
Lydia successfully managed , created and drove the strategy, the build and aesthetics of our new website, socials and all supporting social media narratives and reels.
I can not recommend Lydia enough!
Caroline Woolmer (Head of Design Esselle Retail Ltd)